The webbing and Unifixx producer C&S Valkenburg of the Netherlands is steering their sales force and optimize their production facility to meet the market requirements.
Nowadays customers are very demanding and the old days are gone that being present and delivery ordered products was enough.
The almost 100 year old company will not survive only because of its name and quality level and therefore it's two core activities, sales and production, have been adjusted to meet future customer expectation.
Sales will focus on customer intimacy while production will produce on stock with operating excellence as basis.
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